press-release-of-day

16th March 2022

🏆BAFTAs 2022🏆 GET THE LOOK | SIMONE ASHLEY'S LONG, VOLUMIOUS WAVES BY PETER LUX USING AMIKA

 

We’re so excited to share the get the look for Simone Ashley’s beautiful waves created by stylist Peter Lux using amika for last night’s BAFTAs.

 

Please find the full product breakdown below. I hope this is useful for your BAFTA beauty round ups, do let me know if you need any further information, product imagery or samples at all.

 

pr of the day 16.03.2022

Image: Instagram @peterluxhair

 

How to:

  1. Apply the wizard detangling primer to towel dried hair and carefully detangle.
  2. Apply 2-3 pumps of blockade heat defense serum through ends and mid-lengths and blow dry in sections using a natural bristle round brush.
  3. Once dry, take a 1.5-inch-wide horizontal section at the nape of the neck. Staring 2 inches away from the roots of each section wave the hair with the high tide deep waver working your way towards the ends. Repeat in 1.5-inch-wide horizontal sections until all the hair is waved.

4. To add shine, definition and tame fly-aways, smooth glass action universal elixir through the hair.

5. To finalise the look, use headstrong intense hold hairspray to fix the shape in place.

 

Image: Instagram @peterluxhair

 

How to:

  1. Apply the wizard detangling primer to towel dried hair and carefully detangle.
  2. Apply 2-3 pumps of blockade heat defense serum through ends and mid-lengths and blow dry in sections using a natural bristle round brush.
  3. Once dry, take a 1.5-inch-wide horizontal section at the nape of the neck. Staring 2 inches away from the roots of each section wave the hair with the high tide deep waver working your way towards the ends. Repeat in 1.5-inch-wide horizontal sections until all the hair is waved.

4. To add shine, definition and tame fly-aways, smooth glass action universal elixir through the hair.

5. To finalise the look, use headstrong intense hold hairspray to fix the shape in place.

 

Products: Please find all hi-res product imagery here - https://we.tl/t-uku6oxvSIb (all available at Cult Beauty & loveamika.co.uk)

 

pr of the day 16.03.2022 2

 

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