Global fashion shopping app Lyst today launches The Born Online Chart, a monthly roundup of the newest,
hottest fashion trends born from internet subcultures.
Trends coming from TikTok and other social platforms are becoming more powerful and even influencing the
industry as a whole. Pairing bespoke Lyst data from 160 million shoppers with cultural analysis and social media
tracking, Lyst is uniquely placed to explore the new energy of digital fashion culture today and predict what's next.
Updated every month, The Born Online Chart will highlight the three youth-led movements that have caused the
biggest impact in fashion. These trends will be listed according to their level of virality (hottest, moving fast and
emerging), and given context by data-driven insights and a bespoke algorithm. The Chart will also be used as a
platform to showcase the individual creators of these trends.
Lyst’s data for February 2022 reveals that:
● Hottest: the 2010s style blogger look is taking over luxury fashion. Online searches for Balenciaga’s City bag
on Lyst increased 37% month-on-month during January.
● Moving Fast: Brown is positioning itself as Gen Z’s preferred color. With a 32% increase in searches for brown
clothing in January, compared to the same time last year. Could it be the new Millennial pink?
● Emerging: Grunge is back, this time mixed with high fashion items. Searches for ‘plaid shirts’ grew 200%
month-on-month in January, and demand for men’s chunky knit was up 69% in December.
Lyst’s data for January 2022 reveals that:
● Hottest: Indie Sleaze was big in January, with skinny jeans (+20% on Lyst since November 2021) and sheer
tops (+35%), making a comeback.
● Moving Fast: Euphoria was a big online style influence during the first weeks of the year. Crystal-embellished
catsuits (+12%), cut-out pieces (+15%) and see-through tops (+11%) have all been trending on Lyst, a week after
Euphoria Season 2 premiered. Labels such as Nensi Dojaka, Poster Girl, Miaou and Dion Lee are moving fast.
● Emerging: Magic Gorpcore: the ‘gorpcore’ aesthetic has evolved and taken a kaleidoscopic turn, with bright
colors, psychedelic prints and creative combinations. Multicolor Arc’teryx pieces increased 72%
month-on-month in January.
If you would like to reference any information from The Born Online Chart for a story please make sure to
credit global fashion shopping app Lyst and include a link to the source report:
https://www.lyst.com/born-online/