press-release-of-day

10th November 2021

Nodding off? Nearly a quarter of Brits fall asleep on the job

 

With the news of both Boris Johnson and Joe Biden nodding off at COP26, CBD brand Love Hemp have revealed the most commonly searched issues around sleep with expert tips on how to prevent sleeping during the 9 to 5.

In a recent YouGov* poll, nearly a quarter (23%) of Brits have fallen asleep at least once while at work, with men twice as likely as women to catch up on their sleep while on the job.

Daytime sleepiness can be a telltale sign of poor sleep hygiene. Research from Love Hemp shows that Brits are more concerned than ever when it comes to ensuring they get a good night's sleep. Search revelations include:

  • Searches for ‘how not to feel sleepy’ are up 300% in 12 months
  • Searches for ‘is a power nap good for you’ are up 200% in 12 months
  • Searches for ‘how many hours sleep does an adult need’ are up 550% in 12 months

With this in mind, Love Hemp has also revealed the tried and tested TikTok trends to help encourage a good night’s sleep so you can feel rested and ready to face the working day.

A breakdown of the most popular TikTok sleep hacks can be found below with further expert sleep tips on-site.

If you have any questions please let me know.

Best wishes, 

Sarah-Jayne

*https://yougov.co.uk/topics/economy/survey-results/daily/2021/11/03/d0a3b/3 

Google search data showing increase in searches over 12 months 

Is a power nap good for you +200%

How long should a nap be 60%

How long should a power nap be +300%

How many hours sleep does an adult need +550%

Is 5 hours sleep enough +350%

How to not feel sleepy +300%

TikTok Tips To A Good Night’s Sleep

  1. Wear socks to bed

According to pediatrics resident Dr. Jess Andrade, socks help to cool the body down and tell the body that it’s time for bed. With 3.5m Tiktok likes, it’s worth a try. 

  1. Limit the light

Remember how melatonin works with our circadian rhythm? Dr. Andrade also recommends avoiding laptop and phone screens before you go to bed to help your body produce melatonin. 

  1. Try the 4-7-8 breathing technique

At 1.4m views, Tiktok’s Dr. Bruce, aka ‘The Sleep Doctor’, suggests breathing in for a count of 4, holding for 7, then breathing out for 8. This allows the lungs to empty out any carbon dioxide, encouraging fresh air in and meaning your heart has to work less. Less work = more chance of falling asleep faster. 

  1. Eat a snack to top up glucose levels 

Tiktok health coach Andy Jay suggests eating a fatty or sugary snack just before bed to keep glucose levels topped up throughout the night, in turn avoiding a melatonin drop at around 3 or 4am that may wake you up. At 1.2m views, TikTokers hail medically-approved late night snacking.

  1. Relax to ASMR

ASMR (Autonomous Sensory Meridian Response) is described as a tingling sensation that induces calm and sleepiness. Triggers include tapping on objects, soft whispering and hand movements. 24.5m Tiktokers have already watched @jociebasmr ‘apply make-up aggressively’ to the camera in a POV video viewers have found incredibly relaxing. 

For more tricks on getting a good night’s sleep, head to Love Hemp’s round up of the best tips for sleep before the clocks change this Halloween. 

-Ends-

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